Niche Marketing: Finding Hot Markets

http://NicheTrends.net If you’re stuck trying to find niche ideas for your niche marketing, here are some free tools that I use to find hot trends that may help you as well. You can also download a free report of the hottest niche marketing trends of 2008 at http://NicheTrends.net.

http://www.3DayList.com This lesson is all about finding a profitable niche to market online. It is part of a series for building a list that can be found at 3DayList.com. The video covers some of my favorite sites for niche marketing… http://www.go2web20.net/ http://www.ehow.com http://www.google.com/trends Enjoy the video, and be sure to get the rest of the lessons here… http://www.3DayList.com Have a wonderful day, Ryan Wade

Niche Marketing: Niche Market Research

http://NicheTrends.net The key to niche market research is finding the needs of your target market. Watch over my shoulder as I dive into market research for a niche. Need more ideas? Download a free report on hot niche trends on http://NicheTrends.net

The Gurus Don’t Tell These Niche Discovery Tactics

Every internet marketer knows the importance of discovering good and profitable
niches. Many internet marketing gurus have a very simplistic way of teaching
about niche discovery. The sum total of some gurus’ teaching on this can be
summarized as:

1. Choose a topic that you like, have experience or are interested in.

2. Take the main keyword from this topic and plug it into a keyword research
tool.

3. Look at the search count. If it is about 30,000 per month, it’s a good niche.
If it is below 30,000 searches, there is very little market and therefore it is
not a good niche. If it is way above 30,000 searches, there is probably too much
competition and therefore it is risky to enter this niche market.

That’s it. Based on those three steps, you are supposed to find a niche. What’s
wrong with such a teaching?

Firstly, there is no research into the competition. No step is taken to discover
how strong a competition you face in that niche.

Secondly, there is no research into long-tail keywords. Long-tail keywords are
defined as keyword phrases of at least 4 words (the more words, the better).
Every marketer knows the importance of long-tail keywords. Long-tail keywords
can lead you to lucrative sub-niches.

Thirdly, there is no research into the tendency of the searchers to buy. It’s
not only a matter of whether the searchers have money or not. Some people in a
particular niche market may have money but are not intending to buy anything.

So here’s how the gurus really do their niche and keyword research:

1. Examine your own interests, abilities, knowledge, experiences. Anything from
these may be a potentially good niche to market to.

2. Identify what’s hot in the market i.e. what is currently the most
talked-about thing, what’s buzzing or new in town. Is this a potential niche?

3. From the above two steps, identify potential niches. Then run these potential
niches through these ‘filters’:

a. Are people in this niche ready to buy and not merely information seekers or
looking for freebies? For example, ‘how to score an ‘A’ in your SAT examination’
would probably not be a very lucrative niche because it would interest only
students who may not have the money to buy anything much.

b. Is there a problem that the people in this niche cannot solve themselves? Any
niche involving technical expertise would nicely fit into this criteria. For
example, ‘how to solve Windows Vista registry problems’ would likely be a good
niche because very few people are technologically competent enough to deal with
these problems.

c. Do the people in this niche have an urgent crisis that needs to be overcome?
The more urgent the better. For example, ‘how to stop your teenager’s drug
habit’ is an extremely urgent crisis that begs for answers.

d. Is there an ‘evergreen’ need in this niche that is not a just a fad? ‘How to
improve your golf swing’ is an evergreen need compared to ‘strategies for World
of Warcraft’ (World of Warcraft is a PC game). Once the fad for World of
Warcraft is over, the market in this niche disappears.

Obviously, the more ‘yes’ answers you get to the above questions the more
potentially profitable a niche is.

4. Once you have identified a potentially profitable niche based on the steps
above, it is time to look for some long-tail keywords. These long-tail keywords
will reveal some sub-niches which you can further profit from. For example, if
you type in ‘golf swing’ into Wordtracker, you would get a whole list of related
searches. Look for keyword phrases with four words or more. Some of them are
‘stack and tilt golf swing’, ‘biomechanics of golf swing’, ‘what is the proper
weight distribution during the golf swing’ etc.

5. To find out how much competition there is in this niche, simply type in all
the keywords you have into Google’s free keyword analysis tool. This tool will
give you the estimated advertiser competition (which is the same as marketer
competition), average search volume for the previous month and average monthly
search volume. The great thing is that this tool also gives you synonyms for the
keywords which means you get more keyword suggestions. You identify keywords
with as little competition but as many searches as possible.

The steps above represent a much more complete way of niche discovery. You will
not only find profitable niches but also the relevant keywords that go with
these niches. By doing this you make a solid start in your niche marketing.

A Cool Affiliate Marketing Secret Tactic

affiliate marketing is a great way to make money online, and even if you don’t have a list of customers who buy every time you email them, you can still make money with affiliate marketing with this cool tactic that I use. I actually have taught my mom to do this in several niches and she uses it to bring in a couple thousand dollars a month. She’s wanting to retire and works a full time job, so I knew I had to come up with something she could do fairly easy.

First, you’ll need to pick a pretty broad niche. Like health, hobbies, etc. Yes, you can even use Internet marketing. That’s actually the niche I use this tactic for.

So, once you have your niche, you need to make sure their are plenty of digital products for your niche. ClickBank and PayDotCom are the two biggest affiliate sites where you can find tons of digital products you can sell as an affiliate.

Pick 1 digital products to start out with. You’re either going to have to buy it or ask the owner for a review copy because you’ll need to write a review for the product. Now this is really important. You’re not writing an ad for the product, you’re writing a review. My suggestion is to go to a place like http://www.EzineArticles.com and read articles about how to write a review before writing your first one.It’s really not that hard, so don’t let that discourage you. Once you get your first one done, all other ones you write will be super easy.

Once you have your product reviewed, and the review written for it, it’s time to create a blog, and post the review to your blog. Make sure you create links so that once the person reads your review, they can buy the product. These will be your affiliate links. I highly recommend getting your own domain name and installing a blog on it.

Okay, so you’ve got a blog with your product review. There’s only one problem. No one is coming to your blog, right? Well here’s where the secrets come in. Just kidding. The secret is there are no secrets. Just tactics you have to learn.

So the first thing I do is use an RSS submitter tool, and submit my blog rss feed to the directories. This will give you some instant traffic.

The second thing I do is pay an article writer to write an article for me on the topic of the product I have reviewed. Once you have your article, there’s one more step you have to take before we use the articles, and that’s keyword research.

You need to find easy to rank for keywords that are related to your product. An easy to rank for keyword is simply a keyword that gets good searches but doesn’t have a lot of competition. There are a lot of software programs online that will help you determine easy to rank for keywords. You’ll need 2-3 easy to rank for keywords per product.

Once you have those, make sure to take one of them and use it to link back to your site in your resource box. This will give you backlinks for that keyword because we’re going to be submitting the article to article directories. Backlinks are important and submitting articles is a great way to get them.

Take your other keywords you have, and use other ways to get backlinks for them. Either have more articles written or learn more ways to get backlinks. Believe me, there are tons of ways to get backlinks and many of them are free.

Once you’ve done this, rinse and repeat with a new product….

What does all of this accomplish?

If you keep writing reviews for your products and putting your affiliate links in the reviews, you’ll make sales on those products by driving traffic the ways I’ve told you. There are tons of ways to drive traffic, but this is the easy method. You’ll get some instant traffic, but by using the backlink tactic, you’ll also get long term traffic as your reviews start ranking for their keywords.