“Do I need to know and sponsor many people to be successful in MLM?” is a commonly asked question.
The common reply from most upline sponsors is something like the following…
“No, if you sponsor just one person every month or so, you can become very successful in MLM, and develop a great residual income.
These people don’t have to come from people you already know. Think about how many people you interact with everyday in your normal day to day activities!
Try this: sit down with a pen and a sheet of paper and create a list of the names of EVERYONE you know, have known, have done business with, etc. You will be amazed by the number of people you come up with.
But the question is, will all these people really join your Multi Level Marketing business if you ask them to? Most probably not. However, statistics show that if only one out of every one hundred contacts you make joins your program under you, it will be enough to make your car payment, another one will make your house payment, and one more will retire you!
That’s really not so bad. Three out of every one hundred is achievable, but you have to make the contacts. As the saying goes, “the more you tell, the more you sell.” Also, all the people on your contact list know other people and although they may not be interested themselves, they might refer your to other people who will be interested.
Now 97 rejections may not seem like a lot to your sponsor, but I’m sure that it seems like a lot to you! I know that it sure felt like a lot to me!
How many masochist do you know who are willing to knowingly go out and face one hundred people and get turned down by ninety seven of them and just keep on going trying to sell or recruit to an disinterested market?
If you are fortunate enough to sponsor an established “heavy hitter” from another MLM company who brings along his existing downline with him, then the above answer might be technically correct depending upon your company’s compensation plan.
If you do take this approach, the odds of you finding a “heavy hitter” who will rapidly build a large downline beneith you is highly unlikely if you are only sponsoring “one person every month or two.”
So what should you do if you don’t want to face massive rejection and you aren’t going to be lucky enough to sponsor a “heavy hitter” early on in your Network Marketing career?
The solution is not to go out chasing after people trying to convince them to purchase your products or join your business. That will surely get you membership in the NFL (No Friends Left) club. Instead, get the people who are really interested to come to you. And then, bring them into your program with a soft sell approach instead of the more tradition hard sell.
“So, how do I accomplish that?”, you ask.
You accomplish this by first offering your target market a funded proposal or free report relevant to your market and developing a mailing or contact list from the funded proposal sales process. You then develop a positive relationship with your list members through frequent contact and by providing them useful information.
If your market has been correctly identified, you will soon find that prospects will call you looking for guidance and asking how to enroll in your business.
To discover more about how to use free reports, funded proposals, and relationship marketing, click on the links in the resource box below.
George Dodge rates relationship marketing superior to all other MLM recruiting methods. Download The 7 Great Lies of Network Marketing free report and then go on to discover the secrets of effective MLM Recruiting methods made available with the use of the Internet.
