In the battle for space in consumer’s minds, fridge magnets have a way of wiggling in.

With around fifteen daily openings it is a centre point for home life – fridge magnets do get seen . Once there they remind, cajole, prod and prompt reticent consumers about what you do; every day.

It’s the relevance of the message on the magnet that sees the home owner is happy to have them 

To those in advertising a fridge magnet is non-perishable, so long lasting. Can you imagine; there are fridge magnets from twenty years ago, still in use? You will find NO other form of advertising that endures the passage of time like a magnet.  Read the rest of this entry