Ok. You’re ready to market online. There are a bazillion different options you can choose from for promoting your products or services.

WordPress Marketing is a strategy that can make you thousands
of dollars if done correctly.

If you don’t know WordPress, it is a FREE blog service that allows you to create, and thus control, your own website (blog) for free! You can use your own domain name (wordpress.com/nameofyourblog) and anybody with an internet connection can view your page by visiting that web address.

Now you’re online and ready to do business! Got your own product or selling OPP’s (Other People’s Products), all you gotta do is market. Pick a hot product and write a review, or
provide your readers with tips and shortcuts. You can place ads on your site for Google or Yahoo (also FREE) and YOU GET PAID anytime someone just clicks on one of the ads on your site!
It’s a short learning curve and can be lucrative.

Let’s see what else we can do with WordPress.

You know that “the Money is in the List”, why not build your opt-in list of email subscribers by giving away something of value for FREE right from your blog, in exchange for the email address of your reader. You could give-away e-Books, e-Courses, software or a short report. Be sure that what you offer is something that is of value, something you would want yourself. If you choose the freebie wisely, you’ll have a subscriber for life.

Good autoresponders services are available for under $20 a month and you can easily set up the email address capture form where the customer must enter their first name and email address in order to receive the free download you have chosen to offer.

You can find free auto-responder services, but it’s wise to invest on the paid auto-responder service as you can be sure of high deliverabilty of your messages with paid services.
Once you harvest their email addresses you can promote (legally!) products and/or services to them via email and then you can make some serious money!

Of course, creating and marketing your own product is the way to greater riches. That then lends itself to building your own army of eager affiliate marketers selling your product for a commission! That is WordPress marketing in a nutshell!

We all like to look at our email stats, especially when we have
good open rates and our list size is increasing. What should be
done, then, if you notice that your list is growing smaller or
your open rates have gone down? It’s time to get some answers
and do something about it.

When subscribers to your list don’t open your emails anymore it’s
known as list fatigue. They’re not exactly unsubscribing and yet
they’re not opening your emails. Why is this happening? Without
taking into account the bounces, here are some probable causes:

1. Perhaps they are no longer interested in the subject of your
emails. They may have new interests, and there’s not a whole lot
you can do about that.

2. Are the spam filters catching your emails? Make sure you’re
not using words that the filters think are spam. Do a search for
the current list of spam words and find other ways to say the
same thing.

3. Sometimes subscribers opt-in with an email address that they
don’t check very often, if at all. What you need to do from the
beginning is encourage them to sign up with their primary email
address.

4. You might be sending them too many emails and they’re getting
tired of you. If this is happening, slow yourself down and don’t
send so many, especially the promotional kind.

5. You’ve given them helpful information in the past and they
stay on hoping you’ll send them something else they need. So
far, your email subject lines have been boring. Take a good look
at the content of your emails. Are you sending valuable
information or just promotions? Also look hard at your email
subject lines. They need to be intriguing and catchy. Start a
swipe file of your favorite lines.

The best bet is to try to prevent inactive subscribers before
they happen. Here are some ways to engage your subscribers:

1. Give high quality content. People will rush to open your
emails if you always over-deliver.

2. Survey your list and find out what information they want from
you. This shows you care about them and their needs. It also
gets your emails opened.

3. Hold a contest that’s relevant to your niche and get your
readers to respond.

4. Give people a call to action and be specific. Ask them to
respond to an email you sent or leave a comment on your blog.
Ask them about their successes or ask them what their opinion is
on such-and-such product.

5. Drop tantalizing hints about what the next email is going to
be about. Leave them wondering and wanting to read your next
email.

List fatigue happens, but you can take active measures to
minimize it. Always remember that you’re writing your email to
real people and when you have something good to say, they’ll want
to read it.

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