How To Build A List

How many times have you heard, “The money’s in the list!” It seems impossible to browse an Internet Marketing forum or scan a list of “How To Make Easy Money” articles and ebooks without tripping over that phrase ten times. It happens to be 100% true.

Without a responsive, loyal list, you have no one to directly market to. You already know that, if you just send messages and ads blindly out into virtual space, nothing will happen. You do know that, don’t you?

Your solution to List Building involves several steps that you can master and use to start building your own loyal list of customers. When you send emails out, marketing one of your products to your list, quite a few will buy that product. Over time, as more and more learn to trust your credibility, the ones who actually click the Buy Now button will grow.

To start with, you need two different things: #1…Know who your target market is and #2…Know how you are going to capture their email addresses. You can identify your target market by using search engines and keyword tracking tools. You can capture your customer’s email addresses by building an opt-in landing page, commonly called a squeeze page by today’s marketers.

Your goal with those two tasks described above is to drive tons of traffic to your squeeze page so you can capture that traffic’s email address. One way to do this is to write articles on an a regular basis and submit them to article directories with a link back to your squeeze page . Those articles need to be on subjects your desired target market would want to read. Don’t write articles on making enchiladas when your market is interested in how to make money online.

Blogs are a popular way to grab traffic and keep it. Make your posts fresh and directed at your market, and you will soon have a list of loyal readers you can market to. Your readers will expect fresh content all the time, so keep new articles and information changing all the time on your blog. To explode your list, submit your blog to social bookmarking sites like Digg, Yuwie, Stumbleupon, My Space, to name a few. You will have to determine which of the many online are suitable for your purposes.

While the tips listed here on how to build a list are not all-inclusive, they are valid and, if followed, will help you build your first list.

By Jimmy D. Brown, http://anyonecandothis.biz/plrso.php

If you don’t yet know about Jimmy D. Brown, now
is as good a time as any to get acquainted with
his stuff…

Content is king. It gets to wear the crown. And sit on
the throne. And rule the world. When it comes to
establishing credibility, gaining trust and producing
sales, content is royalty.

While I would never suggest abandoning the concept of
delivering high quality content to your subscribers, there
is another type of list composed of subscribers who couldn’t
care less about content.

“What is this type of list?” you ask.

- > The “announcement list”.

I’ve been teaching about the “announcement” list since
at least 2002 (on record at an event). And, yet, it’s a
widely untapped asset in most email marketing circles.

The main reason is: nobody’s teaching it. And so,
nobody knows anything about it, let alone how to effectively
create one of these lists.

So, we’re going to revisit it.

————————————-
What Is An “Announcement” List?
————————————-

DEFINED: An announcement list is a list whose sole purpose
is to “announce” (I.E. Inform, notify) when something new
is available for review, consumption or purchase.

In other words, it unapologetically says, “Hey, I just
released XYZ. Come check it out!”

Now, at first glance you may be thinking, “Who would join a
list that offers no content and only sales pitch?”

If you say it that way, it doesn’t sound too good to me
either! That’s why you don’t say it that way. Let’s take
a look at HOW to “say it”…

————————————-
How About An Example “Announcement” List?
————————————-

If you go to this site:

http://anyonecandothis.biz/plrso.php

you’ll find a textbook example of this concept. PLRSO
stands for “Private Label Rights Special Offers” I
established this list for the sole purpose of informing
people anytime I have a new PLR offer available for them to buy.

That’s it.

I don’t send out ezine articles to them. No newsletters.
They don’t get blog posts. There aren’t any special reports.
No content of any kind. What they get, in essence, are
sales messages.

And there are already 2,822 subscribers, many of which
have already purchased some of the PLR special offers that
have been “announced” to the list.

Why does it work? Let me give you plenty of reasons…

1. I took something that was “in-demand” (PLR) and I allow
people to get a head-start on the world by knowing about
new releases FIRST by joining this list.

2. It’s not billed as an “announcement list”, but rather
a “Free PLR Club”. Big, big difference in perception.

3. It has it’s own domain name, further adding to the
perceived value and importance to those who join.

4. There is no requirement to buy once you join. Buy the
offers that you want, pass on the ones you don’t want.

5. A cost example is provided to show what you can
buy immediately, further illustrating the value of the
complimentary “membership”.

And here’s the big twist that makes this idea of creating
an “announcement” list a complete no-brainer…

I allow my affiliates to “give away” complimentary memberships
to the PLRSO club!

When someone they refer buys one of the offers, they earn
a commission. And I get other people to promote and build
my list for me. We all win.

So, you may be thinking…

————————————-
What Kind Of “Announcement” List can I Build?
————————————-

There are a wide variety of “announcement” lists that you
can build. Let’s briefly look at ten of them…

* PLR List. You can swipe my idea and create a list of
private label rights buyers.

* New Offers List. Build a list of people who love your
work and want to be notified any time you have a new
offer available.

* Pre-Launch List. Create buzz and anticipation for an
upcoming new product release by building a pre-launch
list several weeks (even months) in advance.

* Ezine Publishers List. Build a list of publishers who
want to know any time you have a new ezine article
that is available for reprint in their ezines.

* Bloggers List. Another idea is to allow bloggers who
are looking for ready-made content to post to their blogs.

* Industry News List. How about becoming the “go to”
guy or gal to share breaking news about your industry?

* Joint Venture List. Develop a list of partners and
affiliates who are ready to promote anytime you have a
new offer.

* Incentives List. Here’s a great idea – create a list of
people who you offer “incentives” to when they purchase
someone else’s new product through YOUR affiliate link.

* Freebie List. Regularly give away rebrandable content
(reports, articles, videos, etc.) to these subscribers
to earn commissions.

While all ten of these lists aren’t necessarily “buyers”
up front, they each can certainly lead to buyers and revenue
for you if you implement them.

Content is king. But let’s not forget that there are alot
of queens, princes, dukes and earls out there too.

——-
Jimmy D. Brown, one of the most respected marketing teachers online,
has been fine-tuning what and how he teaches when it comes
to Internet Marketing since 1999. Now you can benefit from
those years of experience and also get full PLR rights to
many of his best-selling products – at ridiculously LOW
prices (I’m talking Ten Bucks).
Run, don’t walk to this website ->
http://anyonecandothis.biz/plrso.php

Howdy Folks.

You finally see the light and you realize that you need an opt-in list to make money on the Internet. You’ve read hundreds of times ‘the money is in the list’. You’ve heard all the stories of people creating a profitable business with opt-in lists.

With that light bulb still flashing away you decide to do something about it – start a list of your own. But what’s the first step? And better yet, how do you build a list big enough to generate an income?

It’s a bit daunting when you’re first starting out.

a) Do you need a web site?

b) Do you need an Opt-In form?

c) Should you use an autoresponder service or free script?

d) How should you format the messages?

e) How many should you send each week?

And the list goes on and on.

Much depends on how experienced you are on the Internet. If you have no knowledge of CGI or PHP, then hosting your own script may not be an option. If you don’t know HTML or don’t have direct access to your on-line files, then editing your pages to insert the code for an opt-in form will not be possible.

Sadly, these are just some of the obstacles that you will need to overcome if you want to give this ‘Internet Thing’ a fair shake. Having your own web site is a good thing, but not absolutely necessary, but sooner or later will be a smart move. Without one, you would only be able to promote other people’s products (as they would have their own web sites for you to send traffic to through your affiliate links). However, getting a free Blog for starters is always an option. Try Google’s Blogger for example. You can add your opt-in form on your blog!

Here are three easy steps that you can take to start building your opt-in list right now:

1. Offer a free report or video that contains links back to your web site/blog.You can also make it necessary for your visitors to fill out your opt-in form before they can access the report.

2. Join some of the Fire Sales and Giveaways that other marketers are running (sometimes called Joint Ventures). Add your gift to the site and when visitors want to download your gift make them fill out your opt-in form first. Haven’t got a gift? PLR products are your answer.

3. Exchange ads with other opt-in list owners. You run an ad for them and they run an ad for you. Granted you probably won’t be able to join up with someone who has a huge list (as they won’t be getting much exposure in return) but if you can find other lists that are of a similar size to yours, you should be able to dance with them.

Building a responsive, profitable opt-in list won’t happen overnight, but it will happen. Keep at it and be creative. Think outside of the box; put a twist on an old idea. And most of all – be persistent.

We all like to look at our email stats, especially when we have
good open rates and our list size is increasing. What should be
done, then, if you notice that your list is growing smaller or
your open rates have gone down? It’s time to get some answers
and do something about it.

When subscribers to your list don’t open your emails anymore it’s
known as list fatigue. They’re not exactly unsubscribing and yet
they’re not opening your emails. Why is this happening? Without
taking into account the bounces, here are some probable causes:

1. Perhaps they are no longer interested in the subject of your
emails. They may have new interests, and there’s not a whole lot
you can do about that.

2. Are the spam filters catching your emails? Make sure you’re
not using words that the filters think are spam. Do a search for
the current list of spam words and find other ways to say the
same thing.

3. Sometimes subscribers opt-in with an email address that they
don’t check very often, if at all. What you need to do from the
beginning is encourage them to sign up with their primary email
address.

4. You might be sending them too many emails and they’re getting
tired of you. If this is happening, slow yourself down and don’t
send so many, especially the promotional kind.

5. You’ve given them helpful information in the past and they
stay on hoping you’ll send them something else they need. So
far, your email subject lines have been boring. Take a good look
at the content of your emails. Are you sending valuable
information or just promotions? Also look hard at your email
subject lines. They need to be intriguing and catchy. Start a
swipe file of your favorite lines.

The best bet is to try to prevent inactive subscribers before
they happen. Here are some ways to engage your subscribers:

1. Give high quality content. People will rush to open your
emails if you always over-deliver.

2. Survey your list and find out what information they want from
you. This shows you care about them and their needs. It also
gets your emails opened.

3. Hold a contest that’s relevant to your niche and get your
readers to respond.

4. Give people a call to action and be specific. Ask them to
respond to an email you sent or leave a comment on your blog.
Ask them about their successes or ask them what their opinion is
on such-and-such product.

5. Drop tantalizing hints about what the next email is going to
be about. Leave them wondering and wanting to read your next
email.

List fatigue happens, but you can take active measures to
minimize it. Always remember that you’re writing your email to
real people and when you have something good to say, they’ll want
to read it.