There is a huge shift of advertising dollars going to another place for businesses large and small. I’m not talking about internet advertising.  What I am talking about is doing outdoor media advertising and more specifically truck advertising.

Outdoor media has many forms, but one of the ways that is gaining huge popularity is the use of truckside advertising.

Today a consumer has the choice in their hand of whether or not to see and hear the add. With Tivo and Satelllite radio becoming popular, the consumer can easily turn off all traditional advertising.

That is why there are a lot of businesses that are looking for other ways to advertise. They are hungry for more avenues to reach the consumer.

But not only do they ask for different ways to get to the consumer, they also want it effective.

Mobile billboard advertising has that advantage. It offers a way for an advertiser to have their message shown without the possibility of being turned off. With the way the ad reaches the customer you can see why.

You have the businesses advertisement prominently displayed on a truckside or on a mobile billboard.  Those are usually vehicles specifically made just for the task of being a mobile billboard.

With their ad prominently displayed, and appearing to them in traffic. A consumer has no choice but to read it. For a business that wants the ability to create brand recognition, this is a way they should consider.

Then when you put it side by side to other forms of media advertising.  The mobile billboards prices are actually very competitive, if not cheaper for what you get.

Because when you think about it, your advertisment will be noticed by the consumer because of they way it is delivered.  More than likely during rush hour or when they are stuck in traffic. So the prospect is left with nothing but having to read it.  With that advantage, a businesses brand or message can easily get across.

When you understand how much is being spent on outdoor media, you realize a lot of businesses are taking advantage of its potential.In 2004 by itself, $5.8 billion dollars was spent.

So for a business in search of creative ways to get their ads out, using advertising trucks is something they should think about. 

Not the usual stand alone billboards people are used to seeing. But something put right in the consumer’s face is most definitely going to get the message across.

Tagged with: • • •

Filed under: Internet Marketing

Like this post? Subscribe to my RSS feed and get loads more!