Did you know that according to the World Internet Usage and Population Data that as of there were approximately 1,262,032,697 online as of November 2007? How many more do you think have found
the Internet in 2008?

Stop and think about those numbers for a minute! There are more than 2 billion people online right now…that’s pretty amazing, isn’t it?

Now think about this for a minute…of those more than two billion people, how many of them have stopped at your Website and/or purchased one of your products or services?

Pretty depressing, right?

But don’t let it get you down – because if you take the time to put together an Internet Marketing campaign, you’ll stand a much better chance of making connections with a few more of them!

Let’s start by looking at the four different stages visitors to your Website go through when they’re online. Although they’ve been classified in different ways, the four basic stages can be described as:

Just looking

Thinking about buying

Ready to buy

Let’s start with the first one: Just Looking

People who are in this stage have something on their minds. They want something – usually information – and they’re probably not thinking about systematic keywords, or features of a particular product or service. They’re probably using very general one or two word searches to get more information about the niche or topic.

The best way to reach a visitor to your Website at this point in the game is simply to provide them with lots and lots of general information. Some ways of doing that would be:

* Writing articles about the topic

* Reviewing different products or services and posting them to your Blog

* Offering a free, informative newsletter about the niche topic

* Doing weekly or monthly Podcasts

* Doing free teleseminars and interviewing experts in the industry, or arranging to be interviewed.

The main thing to remember is to provide lots of broad information. The more questions you can answer for your visitor right now – the more they’re going to remember you as they move through the buying cycle – and the more they’re gong to perceive YOU as the expert in your industry or niche.

The Second Stage: Thinking about Buying

People who are in this stage of the buying cycle have the information they were looking for. They understand the basics, and now they’re starting to look for reasons to justify their purchase – they want to be convinced that they need it!

Something to keep in mind is that the larger and more expensive the purchase is, the more logical reasons you’ll need to be able to give them.

So to engage visitors who are thinking about buying, you’ll want to provide easy access to all the features of your product or service. If you’re selling cameras for example, this is where you’ll want to have lots of customer reviews, descriptions of the different benefits and features of the product and answer all the “how to” information.

For example, you’ll want to make it easy for someone to find out how they can buy your product or service, how you ship it, how much shipping costs and what your guarantee and return policy is.

You’ll want to give them the logical reasons for justifying the purchase at this point. (But don’t forget that you need to keep showing them what your product or service is going to do for them at the same time – so be subtle, but push the benefits here too.)

By answering their “how” questions, you’ll not only continue moving them through the buying cycle, you’ll also help to guarantee that you’re the one they’re going to want to do business with, because you’ve shown them how easy – and secure – you’ve made the buying process.

The Third Stage: Ready to Buy

If you’ve done your job right, the people who are ready to buy will move quickly and smoothly through your sales process – and come out on the other end as something completely new – your customer!

Here’s how to attract visitors who are ready to pull out their credit cards:

You’ve answered their “what” and “how” questions and they’re feeling safe about making an informed decision. So now you want to appeal to your visitor’s “emotional” side.

Here’s where you start piling on all the benefits and goodies and feelings of urgency!

Make sure you’re giving visitors “future pictures” to get them thinking about what your product or service is going to do for them, and how it’s going to make them feel.

Here are a couple of concrete examples: If you’re selling lawn services, for example, you’re not really selling a greener lawn. You’re selling pride in yourself, in your home. Becoming the envy of all your neighbors because of your beautiful yard!
Or if you’re selling tooth whitener, you’re really not selling whiter teeth. You’re selling sex appeal, and beauty and being instantly more attractive to the opposite sex. You’re appealing to the person’s needs to look nice and to have people think that they care about the way they look and feel.

See how easy that is?

When you’re piling on the benefits, don’t forget to take all the risk off the buyer’s shoulders. Offer a rock-solid guarantee – and be very clear about exactly what your guarantee is.

You’ll want to add a sense of urgency to the offer – something needs to be time – or quantity-limited. (People hate thinking that they’re going to miss out on a bargain.) And add enough – relevant – benefits that your visitor feels like they’d be a complete idiot to miss out on your deal.
That’s really all there is to it. By following these simple steps, you’ll be able to turn those low-down, internet marketing blues into a “Happy Happy Joy Joy!” song as you watch visitors to your Website – and your sales – hit the high notes!

Every internet marketer knows the importance of discovering good and profitable
niches. Many internet marketing gurus have a very simplistic way of teaching
about niche discovery. The sum total of some gurus’ teaching on this can be
summarized as:

1. Choose a topic that you like, have experience or are interested in.

2. Take the main keyword from this topic and plug it into a keyword research
tool.

3. Look at the search count. If it is about 30,000 per month, it’s a good niche.
If it is below 30,000 searches, there is very little market and therefore it is
not a good niche. If it is way above 30,000 searches, there is probably too much
competition and therefore it is risky to enter this niche market.

That’s it. Based on those three steps, you are supposed to find a niche. What’s
wrong with such a teaching?

Firstly, there is no research into the competition. No step is taken to discover
how strong a competition you face in that niche.

Secondly, there is no research into long-tail keywords. Long-tail keywords are
defined as keyword phrases of at least 4 words (the more words, the better).
Every marketer knows the importance of long-tail keywords. Long-tail keywords
can lead you to lucrative sub-niches.

Thirdly, there is no research into the tendency of the searchers to buy. It’s
not only a matter of whether the searchers have money or not. Some people in a
particular niche market may have money but are not intending to buy anything.

So here’s how the gurus really do their niche and keyword research:

1. Examine your own interests, abilities, knowledge, experiences. Anything from
these may be a potentially good niche to market to.

2. Identify what’s hot in the market i.e. what is currently the most
talked-about thing, what’s buzzing or new in town. Is this a potential niche?

3. From the above two steps, identify potential niches. Then run these potential
niches through these ‘filters’:

a. Are people in this niche ready to buy and not merely information seekers or
looking for freebies? For example, ‘how to score an ‘A’ in your SAT examination’
would probably not be a very lucrative niche because it would interest only
students who may not have the money to buy anything much.

b. Is there a problem that the people in this niche cannot solve themselves? Any
niche involving technical expertise would nicely fit into this criteria. For
example, ‘how to solve Windows Vista registry problems’ would likely be a good
niche because very few people are technologically competent enough to deal with
these problems.

c. Do the people in this niche have an urgent crisis that needs to be overcome?
The more urgent the better. For example, ‘how to stop your teenager’s drug
habit’ is an extremely urgent crisis that begs for answers.

d. Is there an ‘evergreen’ need in this niche that is not a just a fad? ‘How to
improve your golf swing’ is an evergreen need compared to ‘strategies for World
of Warcraft’ (World of Warcraft is a PC game). Once the fad for World of
Warcraft is over, the market in this niche disappears.

Obviously, the more ‘yes’ answers you get to the above questions the more
potentially profitable a niche is.

4. Once you have identified a potentially profitable niche based on the steps
above, it is time to look for some long-tail keywords. These long-tail keywords
will reveal some sub-niches which you can further profit from. For example, if
you type in ‘golf swing’ into Wordtracker, you would get a whole list of related
searches. Look for keyword phrases with four words or more. Some of them are
‘stack and tilt golf swing’, ‘biomechanics of golf swing’, ‘what is the proper
weight distribution during the golf swing’ etc.

5. To find out how much competition there is in this niche, simply type in all
the keywords you have into Google’s free keyword analysis tool. This tool will
give you the estimated advertiser competition (which is the same as marketer
competition), average search volume for the previous month and average monthly
search volume. The great thing is that this tool also gives you synonyms for the
keywords which means you get more keyword suggestions. You identify keywords
with as little competition but as many searches as possible.

The steps above represent a much more complete way of niche discovery. You will
not only find profitable niches but also the relevant keywords that go with
these niches. By doing this you make a solid start in your niche marketing.

affiliate marketing is a great way to make money online, and even if you don’t have a list of customers who buy every time you email them, you can still make money with affiliate marketing with this cool tactic that I use. I actually have taught my mom to do this in several niches and she uses it to bring in a couple thousand dollars a month. She’s wanting to retire and works a full time job, so I knew I had to come up with something she could do fairly easy.

First, you’ll need to pick a pretty broad niche. Like health, hobbies, etc. Yes, you can even use Internet marketing. That’s actually the niche I use this tactic for.

So, once you have your niche, you need to make sure their are plenty of digital products for your niche. ClickBank and PayDotCom are the two biggest affiliate sites where you can find tons of digital products you can sell as an affiliate.

Pick 1 digital products to start out with. You’re either going to have to buy it or ask the owner for a review copy because you’ll need to write a review for the product. Now this is really important. You’re not writing an ad for the product, you’re writing a review. My suggestion is to go to a place like http://www.EzineArticles.com and read articles about how to write a review before writing your first one.It’s really not that hard, so don’t let that discourage you. Once you get your first one done, all other ones you write will be super easy.

Once you have your product reviewed, and the review written for it, it’s time to create a blog, and post the review to your blog. Make sure you create links so that once the person reads your review, they can buy the product. These will be your affiliate links. I highly recommend getting your own domain name and installing a blog on it.

Okay, so you’ve got a blog with your product review. There’s only one problem. No one is coming to your blog, right? Well here’s where the secrets come in. Just kidding. The secret is there are no secrets. Just tactics you have to learn.

So the first thing I do is use an RSS submitter tool, and submit my blog rss feed to the directories. This will give you some instant traffic.

The second thing I do is pay an article writer to write an article for me on the topic of the product I have reviewed. Once you have your article, there’s one more step you have to take before we use the articles, and that’s keyword research.

You need to find easy to rank for keywords that are related to your product. An easy to rank for keyword is simply a keyword that gets good searches but doesn’t have a lot of competition. There are a lot of software programs online that will help you determine easy to rank for keywords. You’ll need 2-3 easy to rank for keywords per product.

Once you have those, make sure to take one of them and use it to link back to your site in your resource box. This will give you backlinks for that keyword because we’re going to be submitting the article to article directories. Backlinks are important and submitting articles is a great way to get them.

Take your other keywords you have, and use other ways to get backlinks for them. Either have more articles written or learn more ways to get backlinks. Believe me, there are tons of ways to get backlinks and many of them are free.

Once you’ve done this, rinse and repeat with a new product….

What does all of this accomplish?

If you keep writing reviews for your products and putting your affiliate links in the reviews, you’ll make sales on those products by driving traffic the ways I’ve told you. There are tons of ways to drive traffic, but this is the easy method. You’ll get some instant traffic, but by using the backlink tactic, you’ll also get long term traffic as your reviews start ranking for their keywords.

Howdy Folks.

You finally see the light and you realize that you need an opt-in list to make money on the Internet. You’ve read hundreds of times ‘the money is in the list’. You’ve heard all the stories of people creating a profitable business with opt-in lists.

With that light bulb still flashing away you decide to do something about it – start a list of your own. But what’s the first step? And better yet, how do you build a list big enough to generate an income?

It’s a bit daunting when you’re first starting out.

a) Do you need a web site?

b) Do you need an Opt-In form?

c) Should you use an autoresponder service or free script?

d) How should you format the messages?

e) How many should you send each week?

And the list goes on and on.

Much depends on how experienced you are on the Internet. If you have no knowledge of CGI or PHP, then hosting your own script may not be an option. If you don’t know HTML or don’t have direct access to your on-line files, then editing your pages to insert the code for an opt-in form will not be possible.

Sadly, these are just some of the obstacles that you will need to overcome if you want to give this ‘Internet Thing’ a fair shake. Having your own web site is a good thing, but not absolutely necessary, but sooner or later will be a smart move. Without one, you would only be able to promote other people’s products (as they would have their own web sites for you to send traffic to through your affiliate links). However, getting a free Blog for starters is always an option. Try Google’s Blogger for example. You can add your opt-in form on your blog!

Here are three easy steps that you can take to start building your opt-in list right now:

1. Offer a free report or video that contains links back to your web site/blog.You can also make it necessary for your visitors to fill out your opt-in form before they can access the report.

2. Join some of the Fire Sales and Giveaways that other marketers are running (sometimes called Joint Ventures). Add your gift to the site and when visitors want to download your gift make them fill out your opt-in form first. Haven’t got a gift? PLR products are your answer.

3. Exchange ads with other opt-in list owners. You run an ad for them and they run an ad for you. Granted you probably won’t be able to join up with someone who has a huge list (as they won’t be getting much exposure in return) but if you can find other lists that are of a similar size to yours, you should be able to dance with them.

Building a responsive, profitable opt-in list won’t happen overnight, but it will happen. Keep at it and be creative. Think outside of the box; put a twist on an old idea. And most of all – be persistent.

I thought you should about a membership site that I have found to be, bar none, worth 100 times more than the price of admission!

Did you know that the # 1 key to online success is the ability to generate traffic and visitors to the web-site(s) of your choice? And conversly, the reason that most online businesses fail is that they LACK the ability to generate traffic?

I’m willing to bet YOUR online business could use a significant stream of additional FREE traffic. Am I right? If so, keep reading!…

Internet marketing experts agree that the BEST way to generate unlimited FREE online traffic is through the proper utilization of *articles and content*.

As an InfoGoRound.com (IGR) member you have the ULTIMATE article content resource right at your fingertips! In fact, IGR guarantees $3,000 – $4,000 worth of brand new, freshly written content each and every month (we add *at least* 100-200 new articles per month)! And this isn’t just any content. It’s *PRIVATE LABEL* content, meaning you can use the articles we provide in an almost endless variety of ways just as if YOU’D written them yourself! …You can modify them; add to them; insert your own affiliate links; attach YOUR resource box and web-site link to the bottom; submit them to article directories, blogs, and newsletter publishers; and even sign YOUR name as author!

HOW TO GENERATE *MILLIONS* OF FREE VISITORS WITH IGR’S PRIVATE LABEL ARTICLE CONTENT!!!

Following is a quick list of just a FEW of the many ways that you can begin generating unlimited FREE traffic with IGR’s private label articles…

1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers on a regular basis!

Search or Browse IGR’s article database to find articles suited to your niche. IGR features articles on the most popular, in-demand topics online! If you can’t find articles that suit your intended niche within IGR, you may want to consider a more popular topic. To succeed online, you want to tap into EXISTING demand (topics and niches that people are already interested in), rather than trying to *create* a demand. (That is a VERY important key that many people miss!)

2. Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of “special reports” or manuals as bonuses for subscribing to your publication. People LOVE freebies, so give them what they want and watch as your results increase! Did you know that you can COMPILE IGR article content to create lengthier training courses; special reports; ebooks; and more?!

By the way, you can also double or triple your AFFILIATE sales and commissions by offering special bonuses to your prospects. Special reports make great bonuses! Use IGR to compile *unlimited* special reports on a wide variety of popular topics!

3. Create an automated cashflow by using IGR content to formulate multi-part email training courses with related web-site or affiliate links “sprinkled” throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period).

(Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers.)

4. Another VERY important key to a successful online business is not JUST having a (mailing or newsletter) list of subscribers…

It’s about building a trusting RELATIONSHIP with your subscribers (ie, “cultivating” your list)…

By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be EAGER to take advantage of your “paid” product and service offers. (Just make sure that you NEVER take advantage of the relationship you develop with your list by offering products or services of poor quality just to make a quick buck!)

If there is one “constant” in Internet marketing, it’s this: A cultivated list of subscribers is as good as money in the bank. Write that down and never forget it!

As an IGR member, you can find quality articles to send to your list in SECONDS, any time you need them! No need to spend hours writing your own. And no need to pay a freelance writer $15-25 *per article*. Remember, with IGR you receive *thousands of dollars worth* of fresh new articles every month!

5. Another excellent way to generate no cost traffic is by submitting ready-made articles to “content hungry” web-site and newsletter publishers with your “resource box” attached. A resource box is nothing more than a little 3-6 line “bio” about you and/or your web-site – including a link to your site (or even instructions on how to subscribe to your newsletter)…

When submitting or offering your article(s) for reprint purposes, just make sure to specify that each article is to be reprinted “as is” with your resource box attached.

IGR’s *private label* content is PERFECT for the above use. (Remember, the “private label” aspect gives you the right to modify the content; insert your own affiliate links; add your own resource box; etc. etc. Private label content is the only way to go if you’re serious about succeeding online!)

…Even one article can go a LONG way towards generating no cost traffic and visitors for you. Just imagine your article being sent out to a newsletter subscriber base of 100,000 individuals – many of whom will be reading YOUR included resource box and clicking on your URL to learn more about what you have to offer!

Well there you have it. Five sure ways to build your online business exponentially by utilizing InfoGoRound.com articles and content…

With the declining effectiveness of many of the online advertising methods that we’ve relied on in past years, content is only strengthening its position as the ultimate KEY to generating unlimited FREE traffic, subscribers, and customers!

Never forget, TRAFFIC = PROFITS! As long as you have an offer that people are willing to buy, whether it be your own product, an affiliate product, or even Google Adsense listings, traffic is as good as cash!

Clearly, it’s a big ‘Thumbs Up’ for IGR!

Here for Your Success,

Bob Kimball

P.S. As powerful as IGR is when it comes to FREE traffic generation, don’t forget all the *other* ways you can benefit with our content: Information product creation …newsletter articles … blog messages … forum posts … web-site creation … training courses … special reports … off line publication … the list is endless!

It’s no wonder that IGR’s member base is growing by leaps and bounds, and that people regard IGR as their “ultimate” Internet marketing resource!

The best part is, IGR doesn’t have to cost you a DIME thanks to our Patent Pending Cash for Content Program. The irony is, we could easily charge $197+ per month for the type of value we provide, and people would happily pay — considering the fact that we *guarantee* $3,000 – $4,000 worth of fresh new private label content each month .. content which YOU could turn into tens or even hundreds of thousands of dollars worth of traffic and sales! But, our mission was (and will always be) to make IGR affordable to *anyone*!

IGR truly is the King of Content, and your KEY to online success!