Let’s talk about traffic to your site.

Without traffic, you lose.

Therefore, no matter what your business model is, traffic is the
major issue. In this article, we will talk about Google AdWords
pay per click (PPC) advertising which is a way
for you to get targeted traffic to your website. If you’re new, there
are traps.

The first tip has to do with doing your ad
campaign right. When you create a new “ad campaign”, it is better to
make a number of smaller ad groups within that campaign. One of
the big mistakes that you could make is creating a
single ad group and filling it up with hundreds if not thousands
of keywords. It’s better to come up with a few different
categories that describe your business and focus on creating
groups of very tight keywords for each group.

Second tip, learn how to write a killer Ad and get them to click on it.
With the limited number of characters allowed for the ad copy,
one of the best ways to come up with attention grabbing copy is to
learn from the classified ads in newspapers and magazines.
Browse through the classifieds and take note of any ad that really
grabs your attention and ask yourself “why” it works.
When you write ads that get more clicks, you grow your
click through ratio (CTR) and lower the minimum bid that
you pay for each click.

The third tip has to do with testing and tracking your ads.
Be sure to create lots of ads and rotate them evenly to test which
ones result in the best CTR. You will need to run the test so
that each ad gets at least 50 or so clicks. Otherwise, the test
will be invalid if you base your decision on just a few clicks.
When you first set up your campaign, be sure to select the
option to “rotate your ads evenly” because the default option is to
allow the system to automatically optimize showing your best ad
more often. In this case, you’ll not be able to run an
accurate split test.

It’s a steep learning curve for becoming proficient at Google
AdWords. If you don’t give up, however, and master the system,
you will be rewarded with targeted traffic to your webstite.

Hope this gives you a bit better understanding of a good

AdWords campaign..

Until next time, please comment…

Bob Kimball

P.S. The BEST Way to make money Online

http://tinyurl.com/56cwde

Filed under: Affiliate Marketing • Blogging • Niche Marketing

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