Bring fridge magnets to your marketing program

Tuesday, October 6th, 2009 at 5:16 am

In the battle for space in consumer’s minds, fridge magnets have a way of wiggling in.

With around fifteen daily openings it is a centre point for home life – fridge magnets do get seen . Once there they remind, cajole, prod and prompt reticent consumers about what you do; every day.

It’s the relevance of the message on the magnet that sees the home owner is happy to have them

To those in advertising a fridge magnet is non-perishable, so long lasting. Can you imagine; there are fridge magnets from twenty years ago, still in use? You will find NO other form of advertising that endures the passage of time like a magnet.

They are available in many types, with the most common fridge magnets being rectangular and square shapes with either square or round corners. Sizes range from small 3cm x 3cm sizes and up, matching size with message. The larger the magnet the more magnet material is used and so the higher the outlay for the magnets.

As home fridges have arrived as prime real estate for many businesses, so the search for each to have a point of difference has become more intense. Clever graphics, and a great offer, all build that looked for memorability – you want message attention and retention

That may be, something like having a fridge magnet shaped to be relevant to your business. Think of it – a real estate person could have a house; a chicken takeaway shop, a chicken; a plumber, a tap; a car mechanic, a car – the opportunities are endless. Sure, there are many standard shapes to choose from, but if you require something by way of a customized shape, it can be done.

What makes fridge magnets so interesting is, they are sitting there…waiting for the customer’s need to arise and at that moment – bam…you can help them. For numerous organizations, fridge magnets do that well; year in year out. Building a business using fridge magnets is an outlay for today, and many years to come.

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