Archive for December, 2008

True Computer Illiteracy

Seems this post wouldn’t render last time so here we go again!

I’m pitching a change-up post today. I laughed my ass off reading these!

Compaq is considering changing the command “Press Any Key” to “Press Return Key” because of the flood of calls asking where the “Any” key is.

AST technical support had a caller complaining that her mouse was hard to control with the dust cover on. The cover turned out to be the plastic bag the mouse was packaged in.

Another Compaq technician received a call from a man complaining that the system wouldn’t read word processing files from his old diskettes. After trouble-shooting for magnets and heat failed to diagnose the problem, it was found that the customer labeled the diskettes then rolled them into the typewriter to type the labels.

Another AST customer was asked to send a copy of her efective diskettes. A few days later a letter arrived from the customer along with Xeroxed copies of the floppies.

A Dell technician advised his customer to put his troubled floppy back in the drive and close the door. The customer asked the tech to hold on, and was heard putting the phone down, getting up and crossing the room to close the door to his room.

Another Dell customer called to say he couldn’t get his computer to fax anything. After 40 minutes of trouble-shooting, the technician discovered the man was trying to fax a piece of paper by holding it in front of the monitor screen and hitting the “send” key.

Another Dell customer needed help setting up a new program, so a Dell tech suggested he go to the local Egghead. “Yeah, I got me a couple of friends,”the customer replied. When told Egghead was a software store, the man said, “Oh, I thought you meant for me to find a couple of geeks.”

Yet another Dell customer called to complain that his keyboard no longer worked. He had cleaned it by filling up his tub with soap and water and soaking the keyboard for a day, then removing all the keys and washing them individually.

A Dell technician received a call from a customer who was enraged because his computer had told him he was “bad and an invalid”. The tech explained that the computer’s “bad command” and “invalid” responses shouldn’t be taken personally.

An exasperated caller to Dell Computer Tech Support couldn’t get her new Dell Computer to turn on. After ensuring the computer was plugged in, the technician asked her what happened when she pushed the power button. Her response, “I pushed and pushed on this foot pedal and
nothing happens.” The “foot pedal” turned out to be the computer’s mouse.

Another customer called Compaq tech support to say her brand-new computer wouldn’t work. She said she unpacked the unit, plugged it in, and sat there for 20 minutes waiting for something to happen. When asked what happened when she pressed the power switch, she asked “What power switch?”

What if there was a magic bottle that you could rub and a
traffic genie would pop out to beckon to your every
internet marketing command?

After the initial shock wore off, you’d be quite happy to
have it in your possession, right? :-)

Well, in a manner of speaking, such a genie exists. She
exists in the form of an “affiliate manager”.

An “affiliate manager” is someone who oversees the
operations of an affiliate program in exchange for
compensation.

And, out of all the traffic “tools” on the market, the
affiliate manager is the one that you should be using daily
in your business if you own your own product.

Why?

The bottom line is: more traffic, which results in more
revenue for you.

But, specifically, there are 3 reasons why you need an
affiliate manager…

1. Recruiting.

Your affiliate manager can recruit new affiliates into your
program for you. Instead of you spending time trying to
find (and then convince!) affiliates to join your program,
your “affman” can do this for you while you focus on other
things.

2. Rewarding.

Everyone knows that simply getting people to join your
affiliate program is not enough. It takes a lot of effort
to get passive affiliates to become (and stay!) active. An
affiliate manager is responsible for motivating your team
to remain involved in your promotions.

3. Running.

Beyond getting affiliates into your program and making sure
they stay active, your affiliate manager can “run” as much
of your operations as you want her to. Here are just a few
things my affiliate manager (props to Nicole!) does…

* Creates training materials
* Write follow-up mailings
* Communicates with affiliates
* Answer affiliate support questions
* Monitors contests and incentive programs
* Posts to our blog
* Clerical stuff (creates rebrandable files, etc.)
* Circulates content (article directories, etc.)

I could go on and on, but you get the idea.

Perhaps the best part of hiring an affiliate manager is the
fact that it doesn’t have to cost you a penny in out of
pocket expenses. That is, you can setup your agreement to
be performance-based: you pay the affiliate manager a
percentage of the overall revenue generated through her
efforts … the more revenue she brings in through the
affiliate program, the more she earns.

Now, the question is –

** Where do I find an affiliate manager? **

There are actually quite a few ways to find quality
(emphasis needs to be on “QUALITY!”) affiliate managers for
your program. Let me share just one…

One of the easiest ways to find an affiliate manager is to
visit your favorite affiliate marketing (or internet
marketing) forum and post a request asking for
recommendations or responses for your needs.

You can do this in two ways -

1. Post a PUBLIC Request.

That is, you post a message for everyone to see, with brief
details on the position you have available and that you are
seeking recommendations or interest to explore further.

2. Post a PRIVATE Request.

The other option is to identify those participants at the
forum who appear to have experience and/or knowledge in
affiliate marketing who might be good affiliate manager
material. Then, you would simply contact them privately to
see if there is interest in discussing your needs.

Running your own affiliate program is a tremendous traffic
generation tool, but it has a lot of parts. There are many
different activities that are involved in successfully
running an affiliate program, and hiring an affiliate
manager to oversee your operations is a great way to free
up your time to work on creating additional products and
other “creative” work.

A good affiliate manager can bring in affiliates, train and
motivate them, and run your operations for you. Her efforts
bring in the traffic; your efforts turn the traffic into
orders.

It’s the closest thing to a traffic genie in a bottle that
you’ll find. Rubbing is optional. Using this strategy
isn’t.

———–
Jimmy D. Brown is the author of Sales Army Secrets, full of
meaty details on ways to find affiliate managers, how to
structure your agreement with them and tasks to have them
handle. Details at http://infoprofitshare.com/go.php?offer=rallenk&pid=10

Blog Traffic And Other SEO Hints

I just spent some time on Alex Liu’s blog, Blog Traffic Geek, and I gotta tell ya, I’m envious! He’s got it goin’ on over there. His organization is awesome, design is outsatnding, and he sticks to the blog topic like glue with every post!

I watched this video there just a few moments ago, and want you to see it also! It’s called “Validation” and it’s got teriffic message for everyone, including a lesson about Blog Commenting!

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