Internet Marketing Reviews

PLR vs. Free Reprint Articles: Which is Best?


PLR vs. Free Reprint Articles: Which is Best?
by Nicole Dean


Content is always in high demand. Right now the focus seems to be on Private Label Rights (or PLR) articles. PLR articles are pre-written and sold in packages to online businesses looking for content. The big selling points of PLR articles are that you may edit the articles and that there is no author bio required (so they don’t have any outbound links).

Compare PLR articles to free reprint articles. Free reprint articles from places like ezinearticles.com or freeaffiliatearticles.com are written by people who have something they’d like to share. (Or, they are sometimes written by people just publishing junk, in the hopes that they’ll get some incoming links. But, good article directories will delete those, so we’ll focus on the good ones here.)

So, which is better? Honestly, each has its place. Sometimes you’ll find an excellent free reprint article that you’ll want to share with your readers and you won’t mind a bit having an outbound link, especially if there is an affiliate program associated with it. The free reprint article added value to your readers, and you didn’t have to write the article. That’s what free reprint articles are all about.

Other times you’ll already have an idea in mind for a topic and you’ll just want a boost getting that section of your website done. If you run across a high quality PLR package on that niche, you’re set to go.

So, how do you know which PLR service or membership to choose? Here are some guidelines to follow:

1. Some PLR sites offer a monthly membership where you receive a grab-bag of articles – on any topic. If you already know what you need, this may be a waste of money. Other PLR sites will list topics and you can buy the articles in a shopping cart. That ensures you receive the articles you need when you need them.

2. Are the articles written by professional writers with experience? Or are they outsourced to the cheapest overseas help they can find – no matter the quality? If the articles are going to be a reflection of your business, you’ll want to ensure that the articles are well-written.

3. Who’s running this thing? Is the PLR site run by someone who knows about content or someone who thinks they can ride the content wave and make a quick buck? Make sure you’re hitching your wagon to someone who knows what they’re doing.

Those are just a few tips to keep you from wasting money on a PLR site that you can’t use. Continue to use free reprint articles, but look into PLR articles as well. They can both benefit your website and your business.

Nicole Dean invites you to check out EasyPLR.com – where you’ll find high-quality PLR articles on niches sold in very limited quantities.

I, personally, recommend this site for all your PLR article needs.

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How To Build A List

How many times have you heard, “The money’s in the list!” It seems impossible to browse an Internet Marketing forum or scan a list of “How To Make Easy Money” articles and ebooks without tripping over that phrase ten times. It happens to be 100% true.

Without a responsive, loyal list, you have no one to directly market to. You already know that, if you just send messages and ads blindly out into virtual space, nothing will happen. You do know that, don’t you?

Your solution to List Building involves several steps that you can master and use to start building your own loyal list of customers. When you send emails out, marketing one of your products to your list, quite a few will buy that product. Over time, as more and more learn to trust your credibility, the ones who actually click the Buy Now button will grow.

To start with, you need two different things: #1…Know who your target market is and #2…Know how you are going to capture their email addresses. You can identify your target market by using search engines and keyword tracking tools. You can capture your customer’s email addresses by building an opt-in landing page, commonly called a squeeze page by today’s marketers. Read more

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How to Promote Any Affiliate Program In 5 Easy Steps

By Jimmy D. Brown of "Affiliatenaire"


Using ezine articles is a great way to promote your favor

affiliate program.  What I'd like to do in this article is

provide you with a simple system for effectively writing

an ezine article that strategically promotes your offer.


There are five steps…



1. CHOOSE THE OFFER YOU WISH TO PROMOTE


This one is kind of a no-brainer. It all begins with deciding 

what you want to promote. What offer would you like to 

send traffic to.


    HINT:  You can promote your affiliate link directly, but 

    what works better is to promote a list at YOUR site which 

    you then use to promote your affiliate link over and over 

    again after the visitor becomes a subscribers.


2. DETERMINE YOUR "USEFUL, BUT INCOMPLETE" APPROACH.


I love to use what I have coined as the "useful, but 

incomplete" approach when using freebies of any kind. 

(Ezine articles, free eBooks, reports, eCourses, etc.)


What I mean by that is simply this: You provide your reader 

with "useful" information (something they find of value and 

are able to actually apply) but make certain that it is 

"incomplete" in that they can better use the information 

by making a purchase.


That's "useful, but incomplete." And it works like a charm.


The idea is to use your content to build up to your desired 

response. You provide the reader with content, and then 

you make an offer that allows them to fully utilize the 

content, gain extra insight from the content or maximize 

the content in some additional way.


Let me give you an example -


     If I wanted to promote an autoresponder service in an

     ezine article, how could I do it?  I'd write an article

     that explains how to benefit from using autoresponders.

     My article would exlain different uses of autoresponders

     and how the reader could profit from implementing the

     ideas.  


** I.E.  7 Ways To Create Revenue Streams With Autoresponders


Naturally, they will need an autoresponder service in order to

use the information, right?  And I just happen to know of a 

great service they can use.  More on that later.


OK, so that's an example of how to promote a SERVICE offer 

with your ezine article. What about a software product or an 

eBook?


Want some examples?


Good, because I've got two…


TO PROMOTE A SOFTWARE PRODUCT.  Let's suppose you want to promote 

a software program that creates "ecovers".  How can you do it? 


– Write an article outlining how important presentation of your

   offer is, and how creating a cover graphic can increase response

   rates by up to 1300%


– Write a step-by-step tutorial article for "do-it-yourselfers",

   explaining how to design your own graphics from scratch.  Then

   promote the software as a super-simplified way of doing it.


TO PROMOTE AN EBOOK.  Let's suppose you want to promote an ebook

that teaches advanced list-building strategies.   How can you do it?


– Write an article that covers the "basics" of building lists, 

   and then promote the eBook as the "advanced" tactics.


– Write an article on how to profit from a list, and then promote 

   the eBook as the "how to build the list."


See how easy this is?


That's how it works. Determine what your "useful, but incomplete" 

approach will be, and then… Read more

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The Importance of Keywords in Your SEO Strategy

 

Keywords are vital to your online success. Your goal is to organically (naturally) rank high in Google in and other search engines, so you need to implement certain SEO (search engine optimization) strategies and keywords will play an important role in those.

When you conduct keyword research, you’re doing it to learn how your prospective customer is utilizing search engines to find the information or products that they want. You then take the words (and phrases) and use them on your site, to ensure it’s relevant for your target audience.

In the old days, keywords could be stuffed and hidden all over a website to trick search engines into helping a site rank high. Now that they’ve caught on, you have to use them with a more whitehat approach or risk getting de-indexed in Google and other search giants.

Where do your keywords generally need to be? Don’t discount Meta tags in your HTML code. These are still important, but they may not be the most important tactic to use anymore. 

Keyword placement depends on what type of page you’re building. If it’s a web 2.0 property such as a Squidoo lens, Hub Page or Google Knol, then you want a keyword in the URL that you register, in the titles, subtitles and content that you write, and also in any tagging space they give you the opportunity to fill in.

If you’re making a blog post on your blog, then the keyword should be in the URL, too. But you may have to check to ensure that your blog template is using this strategy. Under settings and then permalinks, you’ll be able to set your preferences.

For instance, many blogs default to give your post a number like this: http://www.yourblogname.com/?p=123.  You’ll need to choose custom structure and enter this code: /%postname%.html – this will make your blog post URL appear with the title of the post, where your keywords will be, like this: http://www.yourblogname.com/title-of-blog-post 

Use keywords within all of your content, especially the first paragraph and preferably in the first sentence, so that the initial snippet Google shows has your keyword included (it will appear bold if the person searching uses this exact keyword in their search).

Experts disagree about what density you have in regards to keywords. Some say 2% and others go as high as 10%. What you really need to do is write both human visitors and search engine spiders alike. That means enough keywords so that the searchbots see your content’s relevancy and not so many that it turns off your reader because it reads awkwardly. 

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Link Building SEO – How Not to Get Links

 

Building links is an important part of SEO and critical to helping your site rank higher in the search engine results. However, search engines are getting smarter, and many of the old link building SEO tricks are becoming less and less effective. More than ever the quality of a link can make a big difference in the impact it has on improving your websites ranking. In fact, some methods of obtaining links could actually hurt your site. The following are some of the ways not to obtain links.

Submit your site to frivolous directories: There are good directories and there are bad directories. In fact one of the very best directories is the DMOZ Directory. Because Google uses this directory, listing your company in it is undoubtedly one of the best things you can do as far as link building SEO is concerned. The Yahoo Directory and Best of the Web Directory are also a couple of other highly authoritative directories. On the bad side, there are literally hundreds of insignificant directories that typically charge between $10 and $20 a submission. They have virtually no traffic and no authority and wouldn't even be worth the effort if they charged just $1 per submission.

Posting on forums: Like directory submissions there are good posts and bad posts. Posting on forum threads that are not related to your website or are severely outdated is considered spam. Additionally posting the same question to 30 different forums is also considered spam, especially if you are a new member, especially if you do it all on the same day. Creating a profile on a forum that you never intend to be a part of just to get a link to your website is also another form of forum spam.

Commenting on blogs: Legitimate comments, good. Comments that aren't really comments but just your keywords, bad. It is especially annoying to say nothing of value about the post, but only add a comment directing people to your site for more information.

Poor link exchanges: Link exchanges or reciprocal linking contributes very little to your link equity. If two sites are legitimately related and linking to each other is mutually beneficial, then by all means exchange links. However, for purposes of link building SEO, link exchanges contribute little value.

Link farms: This is one of the oldest and worst ways of obtaining links. Link farms are simply websites created for the purpose of linking together with all the other sites in the group. Search engines are able to identify the attributes that link farms use and can filter them from their search results. They may even pull the entire domain from their index, and panelize all participating sites.

For more information on link building SEO visit True North Internet Marketing athttp://www.TrueNorthIM.com.

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